About Johnnie Walker Blue Label Ultra
About Johnnie Walker Blue Label Ultra
Blog Article
This can be a globally allotted release made out of unusual shares, which includes whisky from ghost distilleries which are now not in Procedure. Under 888 bottles have been created around the globe.
Precise financial savings would be task and item dependent, but in general, unbiased reports display that, all else equal, for every gramme of glass lowered Which means more than half a gramme less carbon emissions in production.
From American bourbon to Scotch whisky, study our handy guide to the differing types of whisky, how they’re built And exactly how they vary.
Picking out the proper rookie whisky is a crucial move for any budding malts fanatic. Allow us to help you start your journey.
World-wide Design Director at Diageo, Jeremy Lindley who led the design task, said, “Johnnie Walker Blue Label Ultra was born out of an ideation session taking a look at the future of luxurious. With other types moving in the direction of lightweight – which include eyewear and higher-general performance biking – we questioned whether or not luxury spirits could abide by go well with. “We took our eyesight into a team of qualified glassmakers and in the course of a 5 calendar year take a look at-and-discover procedure gradually discovered how to develop stylish, light-weight glass.
This can make a discreet opening by which the bottle is often eradicated. After pouring a glass of the scarce, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its purely natural resting place along with a testament here to purposeful structure.
We hope that our discoveries could have a beneficial effect throughout the broader sector and help learn new alternatives for lighter, lessen carbon packaging alternatives.”
Certainly—this collectible edition could be purchased on the web and shipped securely for your door with signature confirmation.
Produced through a exam-and-study design with external glass makers, this gentle-bodyweight bottle features a handblown teardrop form that reimagines Johnnie Walker's legendary square design and style, exemplifies the way forward for light-weight, and assists uncover new choices for lighter, decrease carbon packaging solutions.
Find out more about Spirit of Development – our global ESG programme to help you create a much more inclusive and sustainable globe.
The technological difficulties that lightweighting presents led us to incorporate many design and creation requirements that we couldn't have envisaged Firstly of our journey; from the requirement of a tear drop shape which We now have moulded to continue to mimic the long-lasting sq. kind of Johnnie Walker bottles, into the addition of a protective cage to permit for the round base, and also the hand-earning and filling of every personal bottle to prevent damages in output.
With much less than 888 bottles introduced globally, Just about every bottle is separately numbered and offered in a very luxury collector’s scenario.
We realized that the lightest, strongest glass bottle you can also make with no compromising durability is really a teardrop condition.
In whisky packaging, luxury normally usually means hefty—Imagine thick bottles with hefty stoppers that double as trophies with a shelf. Johnnie Walker would like to upend that wondering and embrace the Idea that lithe is deluxe.
Certainly—this collectible edition is usually requested online and delivered securely to your door with signature confirmation.
Liquid Mild enveloped readers within a mesmerizing interaction of light and shadow, with transferring light-weight passing by means of glass sorts and projecting classy designs on to white walls.
Along with this, for The very first time in Diageo’s history, a license to our patent for light-fat glass beverage containers will probably be available on a royalty-absolutely free basis to all as a means to encourage progress in the broader business.